Video Marketing

YouTube display targeting

A 300×250 unit appears alongside the YouTube video player allowing the advertiser to reach a large and highly engaged audience.

YouTube truview targeting

TrueView targeting allows advertisers to serve YouTube viewers a :15 or :30 second pre-roll ad with the ability to “skip ad” after 5 seconds. This solution uses a CPV (cost per view) pricing model, which allows the advertiser to only pay when ads are viewed to completion..

Consumers and online video

 Hubspot’s research shows that 45% of people watch an hour or more of video per day.

 According to Google, half of 18-34s would stop what they’re doing to watch a new video by their favorite YouTube creator.

 Google adds that 40% of millennials trust YouTube for content; and 60% say videos they’ve watched have changed their world view.

Video’s also an important part of the shopping experience

Almost 50% of web users look for a video before visiting a store, says Google.

Wyzowl says that 79% of consumers prefer watching video to reading about a product.

And Hubspot says that 43% of consumers want to see more video content this year.

Wyzowl has more data about consumer preferences:

84% of consumers have bought something after watching a video.

91% of consumers have watched an explainer video.