When you want to use a creative display ad to convey your message – but only to people searching on keywords important for your business.
Target by keyword, but use creative display ad units. Search re-marketing targets your potential customers based on their keyword searches on search engines; Google, Yahoo & Bing. This strategy provides a great one-two punch by aligning your search engine marketing (SEM) and display advertising, mixing the power of intent with repeated brand exposure.
How does search re-marketing work?
Similar to a Paid Search campaign, you create a list of keywords/keyword phrases list you’d like exposure for. Then your Search re-marketing ads (which are a creative display advertisement) is served to those people who have searched on those terms. It allows you to use great visuals and tell your story in a more compelling format than a traditional pay-per-click text ad.