Digital Advertising

OTT/Connect TV

Have your customers cut the cord?
You can still reach them.

In 2018, our forecast puts the number of connected TV users at 182.6 million, or 55.5% of the US population. In 2022, the number of connected TV users will rise to 204.1 million, which will represent 60.1% of the population.

The two terms are often used interchangeably in the industry. We define OTT as video that’s delivered independently of a traditional pay TV service, irrespective of device. Connected TV refers specifically to video watched on a TV with internet connectivity. By these definitions, connected TV is a subset of OTT. Nevertheless, industry insiders and data providers often use the term OTT to refer to services that are geared primarily toward connected TV viewing, such as Netflix, Hulu, Amazon and Sling TV.

We can deliver your commercials to your customers who have cut the cord!