When you think about your own mobile phone use, it’s not surprising when you see the tremendous growth online mobile usage has experienced. Mobile online browsing surpassed desktop browsing in 2015, and continues to grow at an unprecedented pace. Our job is to help you think through how YOUR Customers are using mobile, and ensure your message will be conveyed in the best possible manner to make it easy for them to respond. Here’s just a couple things to keep in mind when you’re thinking about your Mobile Marketing strategy*:
- Consumers now spend more than five hours a day on their smartphones.
- AdWeek survey found 88% growth year over year in time spent watching videos on a smartphone
- Up to 70% of web traffic happens on a mobile device (CIODive, 2018)
- 75% of all U.S. check their personal emails on their Smartphone, compared to only 29% on their laptop.
These are just a few of the things we think about when helping you craft your message and create your unique story. Our Device ID and Geo-fencing solutions are two tactics that often work well to deliver your message to a specific geographic audience.