Successful campaign results
Challenge: The client has a local office, but is required to use a National website that is not designed to give their office the best exposure. They did have an active Facebook page where you could see all that they have to offer, and could easily contact them.
Goals: Drive prospective students to their Facebook page, where they could engage and reach out to them.
Strategy: We utilized the power of our Premium Publisher site’s Facebook page; https://www.facebook.com/NNY360/, which has more than 43,000 page likes (much higher than the community they had). We strategized and crafted the client’s message with various posts on our page, and then boosted that post and targeted their ideal student profile, and sent them to the client’s Facebook page.
Results: The response to the campaign was so strong, that the client is already working on their next campaign.